It represents the most difficult of conditions a factory product has to face.

In dealing with this most important subject, the Good Housekeeping Institute is offering valuable facts that have been established through fifteen years of experience in testing household equipment, and it is further utilizing the viewpoint of thousands of consumers and dealers who have come for a conference either in person or by letter.

POINTS OFTEN OVERLOOKED BY MANUFACTURERS

It is not too much to say that in general the manufacturer wants to produce the article that the consumer wants to buy. In many cases the reason he does not accomplish it is due to the fact that he does not divide his expenditures wisely. He neglects to pay the price for the highest grade skill in designing and he markets his product too quickly.

The importance of developing a specific design cannot be overestimated. No machine on the market, of any type, is one hundred per cent perfect and none on the market should, therefore, be taken as a standard to be met by the new manufacturer. It is a patchwork, only, that is obtained by one common method used to obtain a newly designed machine. Namely, the manufacturer purchases every type of machine, already marketed to perform a given work, and adapts one part from one machine, another part from a second machine and perhaps still another part from a third machine. Such a design must always be a compromise, and it is seldom possible to obtain the original working efficiency of the several parts in the new machine because of the necessary compromises.